There’s lots of talk about ‘big data’ right now. That is to say data which represents large volumes of customers’ opinions and tastes, in order to build a picture of a trend. Depending on your point of view, this could be a good or bad thing.
In a slightly less contentious way, data can also inform the effective design of digital and web applications. An obvious example of this is in user interfaces, like a website or the dashboard of a piece of desktop software.
The ideal user journey can be arrived at by examining where people like to go most, or soonest. So, if for example users consistently go straight to the news section of a website, then it’s probably a good idea to make the news section more prominent or available as a section of the homepage (perhaps a news-feed).
Data can also show how and where processes are failing to do what they are designed for. In a purchase process, for example. If a stage of a purchase process is showing a drop-off in completion, then it’s a good idea to focus on improving its ease-of-use in order that users can complete the process more frequently.
Good, quantitative data can even help define the size of graphics, such as buttons or images, in relation to one another. As well as the layout and grid structure of interfaces – all in the interest of making the user journey as good as it can be.
It’s a good practise to have a look at your user data on regular intervals to make sure you’re offering the best for your users. Rocca. offers this as a support service to clients.